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Channels Overview

Channels represent where you sell your products. Tether allows you to manage multiple sales channels, track performance by channel, and configure channel-specific settings.

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What is a Channel?

A channel is a sales avenue for your products. Each channel has a name, a type, a currency, and an active/inactive status. Channels are the foundation for organizing sales orders, demand forecasting, and performance analysis.
Currently, Shopify is the only supported channel type. Additional channel types will be added in future releases.

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Why Track Channels?

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The Channels Dashboard

Navigate to Channels in the sidebar to view the channels dashboard.

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Summary Cards

The dashboard displays three summary cards at the top:

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Channels Table

The main table displays your channels with the following columns: Hierarchy field values can be assigned directly from the table using inline dropdown selectors. See Channel Hierarchy for details.

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Creating a Channel

1

Navigate to Channels

Go to Channels in the sidebar
2

Click Add Channel

Click the Add Channel button in the top right
3

Enter Details

Fill in the channel creation form:
4

Create

Click Create Channel to add the channel

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Channel Status

Channels have an active or inactive status controlled by the is_active flag: You can archive a channel from the channels table by clicking the delete icon and confirming the action. Archiving sets the channel to inactive but preserves all historical data.

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Channel Detail Page

Click on a channel name in the table to open its detail page. The detail page shows:
  • Channel header with the channel name, type badge, currency badge, and active status
  • Summary cards showing total orders, manual orders, and integration orders
  • Sales orders table listing all orders for that channel with columns for order number, source (Manual or Integration), order date, warehouse, external ID, and creation date
You can also create a manual sales order directly from the channel detail page by clicking Create Manual Order.

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Channels and Forecasting

Channels are essential for demand forecasting:

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Forecast by Channel

  • Each SKU/channel combination can have its own forecast
  • Different channels may have different demand patterns
  • Promotions can be channel-specific

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Channel Performance

Track metrics per channel:
  • Sales volume
  • Forecast accuracy
  • Growth trends

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Access Control

Channel pages require the Sales Rep role or higher: See User Access for configuration.

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Best Practices

Use clear, consistent channel names:
  • Include region: “Shopify US”, “Shopify EU”
  • Include purpose: “Wholesale B2B”, “DTC Website”
Create channels that match how you manage the business:
  • Separate channels for separate P&Ls
  • Group similar channels if managed together
Organize channels with hierarchy fields for better reporting:
  • Label fields by business dimension (e.g., “Region”, “Business Model”)
  • Assign values consistently across channels
Design for scalability:
  • Room for new channels
  • Consistent naming structure

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Next Steps

Managing Channels

Configure channel settings

Channel Hierarchy

Organize channels with hierarchy fields

Demand Forecasting

Forecast by channel

Integration Setup

Connect channels to external platforms