Channel Hierarchy
Channel hierarchy lets you organize channels using configurable classification fields for better reporting and analysis.What is Channel Hierarchy?
Channel hierarchy in Tether uses up to 5 independent classification fields that you can label and populate with values. Each channel can be assigned a value for each field, enabling flexible grouping and filtering.Hierarchy fields are flat dimensions, not a nested tree. Each field is independent — for example, you might have “Region” as Field 1 and “Business Model” as Field 2, and assign values to each independently per channel.
Example Configuration
| Field | Custom Label | Available Values |
|---|---|---|
| Field 1 | Business Model | DTC, Marketplace, Wholesale |
| Field 2 | Region | North America, Europe, Asia Pacific |
| Field 3 | Platform | Shopify, Amazon, Manual |
- Business Model: DTC
- Region: North America
- Platform: Shopify
Why Use Channel Hierarchy?
| Benefit | Description |
|---|---|
| Reporting | Aggregate data by any hierarchy field |
| Filtering | Filter by field values instead of individual channels |
| Organization | Logical grouping for navigation and analysis |
| Flexibility | Up to 5 independent dimensions to classify channels |
Configuring Channel Hierarchy
Accessing Configuration
Navigate to Channels → Hierarchy to open the hierarchy configuration dashboard.Setting Up Hierarchy Fields
Define Field Labels
For each of the 5 available fields, set a custom label that describes what the field represents:
| Field | Example Label |
|---|---|
| Field 1 | Business Model |
| Field 2 | Region |
| Field 3 | Platform |
| Field 4 | Account Manager |
| Field 5 | Priority |
Activate Fields
Toggle each field to active or inactive. Only active fields appear as columns in the channels table.
Add Available Values
For each active field, define the list of available values. For example:Business Model:
- Direct to Consumer
- Marketplace
- Wholesale
- Retail
- North America
- Europe
- Asia Pacific
Assigning Channels to Hierarchy Values
Hierarchy values are assigned to channels directly from the Channels dashboard table:Find Hierarchy Columns
Active hierarchy fields appear as columns in the channels table (e.g., “Business Model”, “Region”)
Hierarchy assignments are saved automatically when you select a value from the dropdown.
Using Channel Hierarchy
Filtering by Hierarchy
In forecasts and reports, use hierarchy field values to filter:- Filter all “DTC” channels at once
- Compare “North America” vs “Europe” performance
- View data for a specific platform across all regions
Reporting with Hierarchy Fields
| Dimension | Example Use |
|---|---|
| Business Model | Compare DTC vs Marketplace vs Wholesale revenue |
| Region | Analyze geographic performance differences |
| Platform | Track orders by platform type |
Common Hierarchy Patterns
By Business Model
| Field Label | Values |
|---|---|
| Business Model | DTC, Marketplace, Wholesale, Retail |
By Geography
| Field Label | Values |
|---|---|
| Region | North America, Europe, Asia Pacific, Latin America |
Combined Approach
Use multiple fields together:| Field | Label | Values |
|---|---|---|
| Field 1 | Business Model | DTC, Marketplace, Wholesale |
| Field 2 | Region | North America, Europe, Asia Pacific |
| Field 3 | Platform | Shopify, Amazon, Manual |
Best Practices
Match Business Structure
Match Business Structure
Design hierarchy fields to match how you manage the business:
- How do you report performance?
- How are teams organized?
- What comparisons are meaningful?
Keep It Simple
Keep It Simple
Don’t over-engineer:
- Start with 2-3 active fields
- Add more fields only when needed
- Use clear, descriptive labels
Consistent Values
Consistent Values
Use consistent value names:
- Standardize terminology (e.g., always “DTC” not sometimes “Direct”)
- Keep values short but descriptive
- Review values periodically for cleanup
Plan for Growth
Plan for Growth
Consider future needs:
- New regions or business models?
- Keep available values list manageable
- You have up to 5 fields available
Troubleshooting
Hierarchy Columns Not Showing in Table
Possible causes:- Hierarchy fields are not set to active
- No fields have been configured yet
- Go to Channels → Hierarchy
- Ensure at least one field is toggled to active
- Verify the field has a custom label set
Channel Missing a Hierarchy Value
Possible causes:- Value not yet assigned from the channels table
- The desired value hasn’t been added to the field’s available values
- Go to the Channels dashboard
- Find the channel in the table
- Use the dropdown in the appropriate hierarchy column
- If the value you need isn’t listed, add it in the hierarchy configuration
Next Steps
Channels Overview
Learn channel basics
Managing Channels
Configure channels
Demand Forecasting
Filter forecasts by hierarchy
Integration Setup
Connect external platforms