Skip to main content

​
Channel Hierarchy

Channel hierarchy lets you organize channels into logical groups for better reporting and analysis.

​
What is Channel Hierarchy?

Channel hierarchy creates a tree structure for grouping channels: 
All Channels
├── Direct to Consumer
│   ├── Shopify US
│   ├── Shopify CA
│   └── Website
├── Marketplaces
│   ├── Amazon US
│   ├── Amazon UK
│   └── eBay
└── Wholesale
    ├── Distributor A
    └── Distributor B

​
Why Use Channel Hierarchy?

BenefitDescription
ReportingAggregate data at any level
FilteringFilter by category, not individual channels
OrganizationLogical grouping for navigation
AnalysisCompare performance across groups

​
Configuring Channel Hierarchy

​
Accessing Configuration

Navigate to Channels → Hierarchy (or through Settings).

​
Setting Up Hierarchy Levels

Tether supports multiple hierarchy levels:
1

Define Level Names

Name each level:
LevelExample
Level 1Channel Type
Level 2Region
Level 3Specific Channel
2

Create Values

Add values for each level:Level 1 (Type):
  • Direct to Consumer
  • Marketplace
  • Wholesale
Level 2 (Region):
  • North America
  • Europe
  • Asia Pacific
3

Define Relationships

Specify which Level 2 values belong under Level 1:
  • DTC → North America, Europe
  • Marketplace → North America, Europe, Asia Pacific
4

Save

Apply the hierarchy configuration

​
Assigning Channels to Hierarchy

1

Open Channel

Navigate to the channel detail page
2

Find Hierarchy Settings

Locate hierarchy assignment section
3

Select Values

For each level, select the appropriate value:
  • Type: Marketplace
  • Region: North America
4

Save

Channel is now part of the hierarchy

​
Using Channel Hierarchy

​
Filtering by Hierarchy

In forecasts and reports:
  1. Open the Channel filter
  2. See hierarchy tree structure
  3. Select at any level:
    • Select “Marketplace” to see all marketplace channels
    • Select “Amazon US” for just that channel

​
Reporting at Different Levels

LevelView
All ChannelsTotal business
TypeDTC vs Marketplace vs Wholesale
RegionNorth America vs Europe
ChannelIndividual channel detail

​
Drill-Down Analysis

Start high, drill down:
  1. View total sales by Type
  2. Click on “Marketplace” to expand
  3. See breakdown by individual marketplace
  4. Click on “Amazon US” for full detail

​
Common Hierarchy Patterns

​
By Business Model

Channel Type
├── Direct to Consumer
├── Wholesale / B2B
├── Marketplace
└── Retail

​
By Geography

Region
├── North America
│   ├── United States
│   └── Canada
├── Europe
│   ├── UK
│   ├── Germany
│   └── France
└── Asia Pacific
    ├── Australia
    └── Japan

​
By Platform

Platform
├── Shopify
│   ├── Shopify US
│   ├── Shopify CA
│   └── Shopify UK
├── Amazon
│   ├── Amazon US
│   └── Amazon UK
└── Custom
    └── B2B Portal

​
Combined Approach

Type
├── DTC
│   ├── North America
│   │   ├── Shopify US
│   │   └── Shopify CA
│   └── Europe
│       └── Shopify UK
└── Marketplace
    ├── North America
    │   └── Amazon US
    └── Europe
        └── Amazon UK

​
Hierarchy and User Access

Channel hierarchy works with access control:
  • Grant access at any hierarchy level
  • Access flows down to children
  • Access to “Marketplace” = access to all marketplace channels
See User Access.

​
Best Practices

Design hierarchy to match how you manage the business:
  • How do you report performance?
  • How are teams organized?
  • What comparisons are meaningful?
Don’t over-engineer:
  • 2-3 levels is usually enough
  • More levels = more complexity
  • Start simple, add as needed
Use clear, consistent names:
  • Obvious what each level means
  • Consistent terminology
Consider future needs:
  • New regions?
  • New channel types?
  • Build flexibility in

​
Troubleshooting

​
Channel Not Appearing in Hierarchy

Possible causes:
  • Hierarchy values not assigned
  • Channel is archived
  • Hierarchy not fully configured
Solutions:
  1. Check channel’s hierarchy assignments
  2. Verify channel is active
  3. Review hierarchy configuration

​
Incorrect Totals

Possible causes:
  • Channel assigned to wrong level
  • Duplicate assignments
  • Missing channels
Solutions:
  1. Review channel assignments
  2. Ensure no duplicates
  3. Verify all channels are assigned

​
Next Steps

Channels Overview

Learn channel basics

Managing Channels

Configure channels

Demand Forecasting

Filter forecasts by hierarchy

User Access

Control access by hierarchy